If the average person spends in other services that the hotel has, and your cost is only , you’ve made extra cash right away, plus many gift certificates never got utilized! And you got 100% retail value in barter! And you can sell bartered goods and services for cash.
So how do we make a targeted list of potential new customers? Again, this is an excellent time to draw upon your list of current customers. Look at that list and draw some conclusions as to the makeup of that list. Are your current customers mostly male or female? What is their income? Are they married or single? What neighborhoods do they live in? Do they have jobs/kids/dogs/credit cards/luxury autos/boats/etc.? How many different traits can you identify that are similar in your customer base? How many things can you identify about your current customers that are alike?
Patio table and chair sets will give a patio a bar theme that is suitable for celebration. All you need is the right music, drinks, and meals, and the fun will overflow in the house. These sets may come in breakfast bars and chairs style or square tables.
For example, one of the easiest ways to change the look of bedroom night stands is to replace the hardware. This means grabbing a screwdriver and taking a trip to the hardware store if necessary. After all, the metal drawer pulls are often the only thing that makes nightstands look outdated. The application of less than and 10 minutes of your time are usually all you need. There are so many decorative drawer pulls these days that make it easy to glam up the space on a budget.
Utilize social media marketing. Not just the usual Facebook and Twitter. Use bookmarking sites, Stumbleupon, Yahoo and Bing Local; set up a Google Places page. Submit your info to Directories. In fact, this should all be an integral part of your permanent marketing plan.
You can find modern track lighting at most retailers dealing in home improvement design. The best part is that most of these track lights are attractively priced.
Restaurants – a meal costs around . The restaurant can barter that for meal for worth of radio advertising or whatever, so they’re saving 70%! Plus there are incremental sales – people buy drinks, tip waiters, new customers are generated that continue to spend money. The gift certificates are called SCRIP in the Barter business. The advertising they bought brings in more customers. A lot of the meal vouchers are never cashed in – this is called Breakage. Remember, the overhead is already covered – electricity, server salaries, uniforms, telephone, etc., is already paid for, so the profit is high.